Hermès – Never Out of Fashion!
A saddlery? Yes. Way back in 1837 Thierry Hermès founded the family-named saddlery business. That’s certainly a touch of irony, in that the Hermès name is synonymous with French luxury products. After first manufacturing silk scarves in the late 1920s, Hermès rapid ascent to haute couture prompted their establishment of a special scarf factory in Lyons.
Today two special scarf collections make their debut every year, adding to the more than 25,000 scarf designs that are so treasured by women throughout the world. In France, tenderly coddled scarves are passed from generation to generation, and even rare scarves from yesteryear command increasingly high prices in the marketplace.
Iconic Hermès wearers like Grace Kelly and Jackie Onassis no doubt contributed to their esteemed fashion position, further enhanced by Hermès additional fashion niches, as well. Uniquely-stitched leather goods like the Birkin and Kelly bags are signature ‘heirlooms’, and refined jewelry pieces are every bit as reverd and collectible as the spectacular scarves.Despite otherwise sluggish worldwide economic woes, Hermès continues to attract elite clients with an ever-expanding luxury product line, timeless and elegant designs and exacting standards of production.
“In her 2007 book, Deluxe: How Luxury Lost Its Luster, journalist Dana Thomas called Hermès bags ‘the antithesis of an It bag: Most of the designs have been around for almost a century and are coveted not because they are in fashion but because they never go out of fashion.’”
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